Experts feel that while OTA may generate higher traffic and revenues, in the employee contact list long run there is no alternate, but to devise ways of bringing prospective clients and customers directly to the home website, doing away with OTAs altogether. The best way to get rid of OTAs without affecting your sales revenue is to improve employee contact list your page ranking on Google by building a highly effective SEO strategy. This will have multifarious benefits for your hotel business: It will improve traffic to your hotel website, thus helping in brand building and higher revenues. employee contact list It will do away with the adverse effects, brought about by continuously changing packages on OTAs and maintain rate parity.
Higher profit rates by saving the OTA employee contact list commission. Because of these above mentioned benefits, more and more hotel businesses are investing profusely in professionalized SEO services. A recent US based survey found that Hotel businesses in US are spending nearly 49% of their advertising money, on digital marketing initiatives, of which nearly 31% is spent on SEO services, second only to amount spent on website designing, and the trend is on the rise. employee contact list Market analysts are expecting a 7%-9% increase in investment in paid SEO services in the hospitality industry. Given the benefits of SEO, and taking a cue from recent market surveys in hospitality employee contact list industry, I believe that SEO should always be high on advertisement budget planning.
Also, one must not forget that professional employee contact list SEO services cost far less than a campaign on traditional media, or even the colossal OTA commissions. Investing in SEO, may well be the safest marketing option for some years. When it comes to understanding E-commerce site marketing there are two over-riding factors which have to be borne in mind at all times. employee contact list The first is the similarities between E-commerce and what might be called 'real world' commerce. In both cases you are offering either goods or services, or a mixture of both, employee contact list and hoping to attract payment in return.