It was only necessary to create links in a massive way, internally and externally, using exactly the desired term in the anchor text to be Business Email List well-positioned in searches. However, that generated a terrible user experience and Google had to review its criteria regarding that factor. It was then that, in 2012, the Penguin update transformed the Business Email List link-building landscape. Websites that built links artificially and without quality began to be penalized. After that update, the algorithm began profiling the links created for a page as Business Email List a way to track tampering attempts.
Today, if there is an excess of links Business Email List with exact anchor text (that is, all with the same keyword for which they want to position themselves), it can be considered a sign of spam. The idea is that the sites are linked naturally, thanks to their Business Email List content, and not through black hat practices. And if you Business Email List receive links naturally, it is also natural that the anchor texts vary. Therefore, you must understand how to use keywords, avoiding excessive repetition so that Google does not penalize you. Keep reading to better Business Email List understand how to use them correctly!
Types of anchor text In order not to always use the same keyword in the anchor text, it is interesting that you use different variations. Thus, you Business Email List not only prevent the algorithm from interpreting that you are spamming, but also offer more resources for Google to understand your page. There are several types of anchor text that Business Email List can be used. We will talk about some of them below! exact match Ex.: Find out everything about SEO It's the exact use of the keyword you want to rank for, which tells Google what exactly Business Email List the landing page is about. In the example above, we want to position it for the SEO term, so only it is used as anchor text.